About
Hanna Marshall
Owner, Forward Digital Media
I started Forward Digital Media to give business owners what most agencies don't: a certified specialist who watches their campaigns every day and explains results in plain language.
I specialize in paid media across Google and Meta. I'm Google Ads and Google Analytics certified, and I handle every account personally, from strategy and campaign builds to tracking, SEO and reporting. Clients range from luxury and independent auto dealers to community events like the Village of Hinsdale Restaurant Week.
I've spent nearly 15 years in automotive marketing, in every seat: OEM agency work for Ford and Lincoln, OEM program work for Chrysler, and marketing leadership for dealer groups from 5 to 70 rooftops in the U.S. and Canada. At a 17-dealership, 14-brand group I cut enterprise cost per lead from more than $120 to $15 by rebuilding search strategy around CPA bidding and GA4 conversion data. I'm based in Metro Detroit and work with clients nationwide.
Credentials
How I Work
- Daily optimization on every account
- Conversions and qualified leads over clicks and impressions
- You own your ad accounts and data
- A written Statement of Work before any work begins
- Monthly reporting and unlimited strategy calls
Track Record
Results from Hanna's career in dealer-group and agency marketing.
Paid search, paid social, SEO and analytics for dealerships, restaurants, community events and local businesses.
Marketing leadership for multi-rooftop groups including Bill Jacobs Auto Group, Napleton Automotive Group and AutoCanada: budgets up to $15M a year, attribution, BDC processes, co-op and OEM compliance across 14 brands.
Lead analyst for Ford's Shopper program (Ford and Lincoln) at Team Detroit, and Chrysler Tier 3 digital programs at Shift Digital.
Clients
A few of the businesses and organizations Forward Digital Media supports.
Luxury & exotic dealership
South Florida · sales, service & collision
Google Search, Performance Max, Vehicle Listing Ads, Meta Ads, SEO and GA4 for sales, service and collision.
Special-finance used car dealership
Chicago area · 2018 – 2026
Google Ads, Vehicle Listing Ads and call tracking for buyers with credit challenges.
Village of Hinsdale Restaurant Week
Hinsdale, Illinois
YouTube campaigns promoting Restaurant Week and its participating restaurants to local diners, driving video views and reservations.
Let's talk about your goals.
Tell me what you're trying to grow. I'll tell you honestly which channels make sense and what budget it takes.