Not your typical agency
Personal Attention for Your Google & Meta Ads. Every Single Day.
The certified specialist you meet is the one who runs your account. No hand-offs. No monthly check-ins. No vanity reports.
Forward Digital Media manages Google Ads, Meta Ads, SEO and AI search visibility for dealerships, restaurants and local businesses. We put every audience signal to work (your customer lists, website visitors, CRM data and search themes) so Google’s and Meta’s AI find more of your best customers. Then we track every call and lead, so you know exactly what your budget bought.
Specialties
Google Ads & Meta Ads
Search · Performance Max · Facebook · Instagram
Led by
Hanna Marshall, Owner
15 years in automotive & agency marketing
The Numbers
Every conversion metric from two dealer accounts, pulled straight from Google Ads and Google Analytics 4.
Luxury & exotic pre-owned · South Florida
First 69 days after launch
Special-finance used cars · Chicago area
March 2024 – June 2026
Leads are the conversions tracked in each Google Ads account (calls, forms and other lead actions). Phone calls are reported separately by Google Ads. Traffic from GA4. Client names withheld.
What Makes Forward Digital Media Different?
- Personalized attention. You work directly with Hanna, a Google Ads and Google Analytics certified marketer with 15 years in the field. She builds your campaigns, watches them and answers your calls.
- Daily Google Ads management. Search terms, bids, budgets and tracking are checked every day, not once a month, so wasted spend gets caught while it’s still small.
- Every audience signal, working. Customer Match lists, converters, high-intent site visitors, custom segments and search themes give Google’s and Meta’s AI the best possible starting point.
- Leads, not likes. Success is measured in calls, forms, appointments and cost per lead, the numbers that show up in your business.
Not Your Typical Agency
| Typical agency | Forward | |
|---|---|---|
| Who runs it | Junior rep with 40 accounts | The certified owner |
| How often | Weekly or monthly | Every day |
| Audience data | Default targeting | Every signal you have |
| Reports on | Clicks & impressions | Calls, leads, cost per lead |
| Account owner | Often the agency | You, always |
Services
One certified specialist across the channels that drive leads. Pick a single service or a full program.
Paid Search
Google Ads: Search, Performance Max, Shopping & Vehicle Listing Ads
Reach people at the moment they search for what you sell. Campaigns are built around conversions, with bids and budgets reviewed every day.
How it works →Paid Social
Meta Ads: Facebook & Instagram
Put your offer in front of the right local audience with creative-tested campaigns, retargeting and lead forms that feed your CRM.
How it works →SEO & AI Search
Technical, local and AI Overview visibility
Get found in Google, Maps, and AI answers from ChatGPT, Gemini and Google AI Overviews through clean structure, schema and content.
How it works →Analytics & Tracking
GA4, Google Tag Manager, call & form tracking
Know exactly which campaigns produce calls, forms and sales. Enhanced Conversions and clean GA4 data make optimization possible.
How it works →Email Campaigns
Strategy, design, automation & reporting
Turn past customers and leads into repeat business with segmented campaigns and automated follow-up.
How it works →Site Optimization
Landing pages, speed & conversion rate
Make every paid click count. Faster pages, clearer offers and better forms raise conversion rates without raising spend.
How it works →Consulting & Audits
Account audits, strategy and team training
A second set of certified eyes on your ad accounts and analytics, with a prioritized plan your team can act on.
How it works →Not sure where to start?
A free account review shows where your budget is working and where it's leaking.
Request a free review →How We Work
The same launch process used for every client, from first call to monthly reporting.
Strategy call, goals and KPIs, and admin access to Google Ads, GA4, Tag Manager, Search Console, Business Profile, Merchant Center and Meta Business Manager.
Technical SEO audit and site crawl, GA4 and Tag Manager review, conversion mapping and a full review of existing ad accounts.
Keyword research, audiences, ad copy, campaign builds, conversion tracking and Enhanced Conversions, then quality-assurance testing before anything goes live.
Search, Performance Max, Shopping or Vehicle Listing Ads, and Meta campaigns go live. Daily monitoring and bid management start on day one.
Daily bid and budget optimization, continuous SEO improvements, monthly reporting with conversion analysis and clear recommendations.
Transparent from day one
SEO, analytics and tracking work starts as soon as access is granted. Paid campaigns launch once tags and conversions are validated, so reporting is accurate from the first click.
Case Studies
How real campaigns were planned, built and measured.
Case Study · Automotive
South Florida Luxury & Exotic Dealer
583 total leads in 69 days · +40% website traffic
How a South Florida luxury and exotic dealer went from zero paid search to Search, Performance Max and Vehicle Listing Ads, and cut cost per conversion 34% in month two.
Case Study · Automotive
Chicago Special-Finance Dealer
14,034 total leads · +75% website traffic · 4,081 calls
A Chicago-area used car dealership specializing in special finance, with phone calls from ads up 4.1× year over year.
Client Reviews
What clients say about working with Forward Digital Media.
Hanna has run our Google Ads for years, and the phones prove it. Calls from our ads more than quadrupled, and we’re paying under $8 a lead. She understands special finance, and she’s in our account every single day.
Hanna’s YouTube campaigns got our Restaurant Week videos seen by thousands of local diners, and our participating restaurants felt it in their reservations. She was organized, responsive and easy to work with from start to finish.
Certified Expertise
Hanna Marshall brings 15 years of automotive and agency marketing, from Ford and Chrysler programs to dealer groups of 70 rooftops. She holds Google Ads and Google Analytics certifications and manages every account personally.
Common questions
What does Forward Digital Media do?
Forward Digital Media is a digital marketing agency that manages paid search (Google Ads) and paid social (Meta: Facebook and Instagram) campaigns, plus SEO, AI search visibility, GA4 analytics, email campaigns, website optimization and consulting. Owner Hanna Marshall is Google Ads and Google Analytics certified.
Who do you work with?
Businesses that need measurable leads: automotive dealerships with sales, service and collision departments, restaurants and hospitality, municipal and community events, and local service businesses. Clients include a luxury and exotic dealership in South Florida, a special-finance used car dealership in the Chicago area and the Village of Hinsdale Restaurant Week. Hanna also brings nearly 15 years of dealer-group and OEM agency marketing experience.
How often are campaigns optimized?
Every campaign is reviewed and optimized daily. Most agencies check accounts weekly or monthly; daily attention catches wasted spend and new opportunities before they compound.
Do I keep ownership of my ad accounts and data?
Yes. Your Google Ads, GA4 and Meta accounts stay in your name. Forward Digital Media works through admin access, and you can choose agency-managed or client-managed billing.
Ready to see what your ad spend should be producing?
Book a free 30-minute strategy call. You'll get a quick read on your Google Ads, Meta and analytics setup, and a clear next step whether or not we work together.