Services
Digital Marketing Services
Paid search, paid social, SEO, analytics, email and consulting.
Forward Digital Media specializes in paid media across Google and Meta, supported by the SEO, tracking and site work that make paid media profitable. Use one service or combine them into a single program with one point of contact.
Paid Search
Google Ads management
Google Ads management in depth →
Google Ads puts your business in front of people who are actively searching for what you sell. Forward Digital Media builds Search, Performance Max, Shopping and Vehicle Listing Ads campaigns around conversions such as calls, form fills and appointments, then reviews bids, budgets and search terms every day.
Bid strategy, explained
Most accounts start on Maximize Conversions with a maximum CPC cap, so Google's AI finds conversions without overpaying for a single click. Caps are adjusted as conversion data builds.
What's included
- Google Search campaign management
- Performance Max campaigns
- Shopping & Vehicle Listing Ads (Google Merchant Center)
- Keyword research & negative keyword management
- Ad copy, assets & extensions
- Bid strategy & budget pacing
- Geo, radius & ad schedule targeting
- Branded campaigns to accelerate Google's learning phase
- YouTube & Display remarketing
SEO & AI Search
Technical, local and AI search visibility
Search engine optimization gets your site found in Google and Maps without paying per click. AI search optimization (AIO) makes your business easy for Google AI Overviews, ChatGPT, Gemini and Perplexity to understand and recommend. Both depend on a fast site, clean structure, accurate schema and pages that answer customers' questions directly.
What's included
- Website technical audit & crawl
- Meta title & description optimization
- H1 and heading structure cleanup
- Schema markup (LocalBusiness, AutoDealer, Product, FAQ)
- Service & location page optimization
- Google Business Profile optimization
- AI Overview & answer-engine content structure
- Search Console monitoring
Analytics & Tracking
GA4, Google Tag Manager and conversion tracking
You can only optimize what you measure. Forward Digital Media sets up Google Analytics 4 and Google Tag Manager so every call, form and purchase is recorded and passed back to Google Ads and Meta. Clean data lets the ad platforms' bidding find more of the customers who actually convert.
What's included
- Google Analytics 4 setup & audit
- Google Tag Manager implementation
- Enhanced Conversions
- Call tracking
- Form & chat tracking
- Merchant Center feed review
- Looker Studio dashboards
- Monthly reporting with recommendations
Email Campaigns
Strategy, design and automation
Email turns one-time customers into repeat customers. Forward Digital Media plans and builds campaigns, newsletters and automated flows, segments your list by behavior, and reports on opens, clicks and revenue.
What's included
- Campaign calendar & strategy
- Template design & copywriting
- List segmentation & hygiene
- Welcome, follow-up & win-back automations
- Service reminders & event promotions
- A/B testing
- Performance reporting
Site Optimization
Landing pages, speed and conversion rate
A better website lowers the cost of every lead. Forward Digital Media reviews the pages your ads send traffic to, then improves speed, clarity, calls to action and forms so more visitors take the next step.
What's included
- Landing page audits & recommendations
- Page speed & Core Web Vitals
- Form & call-to-action optimization
- Mobile usability
- A/B testing
- CMS work (Squarespace, WordPress, dealer platforms)
Consulting & Audits
Strategy for in-house teams and owners
Consulting & audits in depth →
Already running ads in-house or with another agency? A Forward Digital Media audit shows where budget is being wasted, whether tracking is accurate, and what to change first.
What's included
- Google Ads & Meta account audits
- GA4 & tracking audits
- Competitive & keyword research
- Budget planning & forecasting
- Team training
- Unlimited strategy calls for retainer clients
How Billing Works
Every engagement starts with a written Statement of Work. Choose how ad spend is billed.
Option 1: Agency Managed Billing
Media spend is placed on Forward Digital Media's agency card. Monthly invoices are issued in advance. Any unused media budget is credited toward the following month.
Option 2: Client Managed Billing
You add a card directly to Google Ads and Meta, and the platforms bill you. Forward Digital Media manages the campaigns. Management and SEO are billed separately at the start of each month.
Every plan includes
Daily campaign monitoring, monthly reporting, conversion analysis and unlimited strategy calls.
Industries
Automotive dealers
Used and luxury vehicle sales, service departments, collision centers, trade-in acquisition and financing. Vehicle Listing Ads, inventory feeds and dealer schema.
Restaurants & events
Reservations, promotions and community events such as restaurant weeks. Local Meta audiences, Google Business Profile and event landing pages.
Local businesses
Service businesses, retailers and professional firms that need calls and booked appointments from a defined service area.
FAQ
How much should I spend on Google Ads?
It depends on your market, margins and goals. Most local businesses start between $1,500 and $5,000 a month in media spend. Forward Digital Media recommends a budget during your strategy call based on search volume and expected cost per lead in your area.
How is Forward Digital Media paid?
Paid media management is typically billed as a percentage of media spend, and SEO and analytics work as a flat monthly fee. Every engagement starts with a written Statement of Work so the scope and cost are clear before work begins.
What is AI search optimization (AIO)?
AI search optimization makes your business easy for AI tools such as Google AI Overviews, ChatGPT, Gemini and Perplexity to understand and cite. It combines structured data (schema), clear answer-first content, consistent business information across the web, and technical SEO.
Do you run Meta (Facebook and Instagram) ads as well as Google Ads?
Yes. Forward Digital Media specializes in both. Google Ads captures people already searching; Meta Ads build demand and retarget site visitors. Most clients see the best results running both with shared conversion tracking.
How soon will I see results?
Search campaigns usually generate leads within the first week of launch. Google's learning phase takes two to four weeks to stabilize bidding. SEO improvements build over three to six months.
What do I need to provide to get started?
Admin access to your Google Ads, Google Analytics 4, Google Tag Manager, Search Console, Google Business Profile, Meta Business Manager and website CMS, plus your target cities or ZIP codes and the products or services to prioritize.
Who pays Google and Meta for the ad spend?
You choose. With agency-managed billing, media spend is placed on Forward Digital Media's card and invoiced monthly in advance, with unused budget credited forward. With client-managed billing, Google and Meta bill your card directly and management is invoiced separately.
Ready to see what your ad spend should be producing?
Book a free 30-minute strategy call. You'll get a quick read on your Google Ads, Meta and analytics setup, and a clear next step whether or not we work together.