Digital Marketing for Car Dealerships
Sales, service, collision, trade-ins and financing: Google Ads, Vehicle Listing Ads, Meta and SEO built by a 15-year automotive marketer.
Hanna has worked every seat in retail automotive: OEM agency for Ford and Lincoln, OEM programs for Chrysler, and marketing leadership for dealer groups from 5 to 70 rooftops. Forward Digital Media brings that experience to independent and franchise dealers.
The short answer
Forward Digital Media runs Google Ads, Vehicle Listing Ads, Performance Max, Meta Ads and SEO for car dealerships, with separate campaigns for vehicle sales, service, collision, trade-ins and financing. Every campaign is measured on calls, leads and cost per lead, and optimized daily.
Built for How Dealers Make Money
| Department | What we run |
|---|---|
| Variable (sales) | Used, luxury and model-specific Search, Vehicle Listing Ads, conquest campaigns, Meta inventory ads |
| Trade-ins & acquisition | "Sell my car" and trade-in Search and Performance Max |
| Financing | Credit-challenged buyer campaigns, built within Google and Meta policy |
| Service | Performance Max and Search for oil changes, brakes, tires, diagnostics |
| Collision | Body shop, dent, paint and insurance-claim campaigns |
Dealer Results
Luxury & exotic · South Florida
Luxury & Exotic Dealer
583 total leads in 60 days · +40% website traffic
Special finance · Chicago area
Used Car Dealership
14,034 total leads · +75% website traffic · 4,081 calls
Dealer Experience That Matters
- Co-op and OEM compliance across 14 brands
- CRM and BDC processes, so leads turn into appointments
- Attribution that ties spend to leads, calls, walk-ins and sold units
- Dealer website platforms, inventory feeds and Merchant Center vehicle feeds
Read more: Google Ads for car dealers: the campaign structure that lowers cost per lead.
FAQ
What are Vehicle Listing Ads?
Vehicle Listing Ads (VLAs) show individual vehicles from your inventory in Google with a photo, price, mileage and your dealership name. They run from a vehicle feed in Google Merchant Center through Performance Max or Shopping campaigns.
Should dealers run separate campaigns for service and sales?
Yes. A brake job and a vehicle purchase have different values, audiences and costs per lead. Separate campaigns let each get the right budget and bid.
Do you work with independent dealers or franchise stores?
Both. Clients range from independent pre-owned dealers to luxury and exotic stores, and Hanna has led marketing for multi-brand franchise groups.
Can you work with my dealer website provider?
Yes. Forward Digital Media works with common dealer platforms to install tracking, add schema and set up inventory feeds.
Ready to see what your ad spend should be producing?
Book a free 30-minute strategy call. You'll get a quick read on your Google Ads, Meta and analytics setup, and a clear next step whether or not we work together.