Digital Marketing Consulting and Account Audits
A certified second opinion on your Google Ads, Meta Ads and analytics, with a plan your team can act on.
Already running ads in-house or with another agency? Hanna has led marketing for dealer groups with budgets up to $15 million a year. An audit shows where your money is working, where it's leaking and what to fix first.
The short answer
Forward Digital Media audits Google Ads, Meta Ads and GA4 accounts and delivers a prioritized fix list: wasted spend, tracking errors, structure problems and missed opportunities. Consulting options include strategy sessions, budget planning, agency oversight and team training.
What an Audit Covers
Google & Meta Ads
- Account and campaign structure
- Search terms and wasted spend
- Bid strategies and budgets
- Audience signals and exclusions
- Ads, assets and landing pages
Measurement
- GA4 key events and duplicates
- Google Ads primary conversions
- Call and form tracking
- CRM match-back
- Attribution and reporting
Consulting Options
- One-time audit with a written, prioritized fix list and a walkthrough call
- Agency oversight for owners who want an independent check on their current agency
- Budget planning and forecasting across Google, Meta and SEO
- Team training for in-house marketers and BDC teams
Experience behind the audit
Nearly 15 years across OEM agency work for Ford and Lincoln, Chrysler programs, and dealer groups from 5 to 70 rooftops, including cutting enterprise cost per lead from more than $120 to $15 at a 17-dealership group.
FAQ
What do I get from a Google Ads audit?
A written, prioritized list of issues and opportunities covering structure, wasted spend, bidding, audiences, ads and tracking, plus a call to walk through it.
Can you review the work my current agency is doing?
Yes. Agency oversight gives owners an independent read on whether their budget is being managed well, using read-only access.
Do you train in-house teams?
Yes. Training covers Google Ads, Meta Ads, GA4 and reporting, tailored to your team's skill level.
Ready to see what your ad spend should be producing?
Book a free 30-minute strategy call. You'll get a quick read on your Google Ads, Meta and analytics setup, and a clear next step whether or not we work together.