GA4, Tag Manager and Conversion Tracking You Can Trust
Know exactly which ads, pages and channels produce calls, forms and customers.
Every bidding decision Google and Meta make is based on the conversions you send them. If that data is wrong, your budget is optimizing for the wrong thing. Forward Digital Media is Google Analytics certified and sets up measurement that matches what your business actually sees.
The short answer
Forward Digital Media audits and sets up Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Enhanced Conversions, call tracking and the Meta Conversions API, so every real lead is counted once, attributed to the right campaign and fed back to the ad platforms for smarter bidding.
What's Included
Setup & audit
- GA4 property audit & configuration
- Google Tag Manager implementation
- Key events mapped to real lead actions
- Duplicate and low-value event cleanup
- Cross-domain and third-party widget tracking
Ad platform tracking
- Google Ads conversion actions (primary vs. secondary)
- Enhanced Conversions
- Call tracking for ads and website
- Meta Pixel & Conversions API
- Offline / CRM conversion imports
Reporting You'll Actually Read
Monthly reports lead with what matters: leads, calls, cost per lead and what changed. Looker Studio dashboards are available for owners who want to check numbers any time, including a separate channel for visits from AI assistants such as ChatGPT and Gemini.
Signs your tracking is broken
Your ad platform reports far more leads than your CRM or BDC received. GA4 shows more key events than sessions. Conversions jump overnight with no change in sales. Any one of these means bidding is learning from noise.
Read more: Why your GA4 conversion data is probably inflated.
FAQ
What is the difference between GA4 key events and Google Ads conversions?
Key events are actions you mark as important in GA4. Conversions are the key events or Google Ads conversion actions used for ad bidding and reporting. Google renamed GA4 conversions to key events in March 2024.
Do I need Google Tag Manager?
Most businesses benefit from it. Tag Manager keeps all tracking in one place, so tags can be added, fixed or removed without editing the website each time.
What is Enhanced Conversions?
Enhanced Conversions sends hashed first-party data, such as an email from a form, with each conversion so Google can match more conversions to ad clicks.
Can you track phone calls from my ads and website?
Yes. Call assets, website call tracking and imported call outcomes let calls count as leads alongside forms.
Ready to see what your ad spend should be producing?
Book a free 30-minute strategy call. You'll get a quick read on your Google Ads, Meta and analytics setup, and a clear next step whether or not we work together.