Performance Max can be your best Google Ads campaign or your most expensive one. Here’s how I set it up for local businesses and dealerships, plus the five settings that keep it from taking credit for customers you already had.

Most dealers don’t lose at Google Ads because of budget. They lose because one campaign tries to sell cars, book service and buy trade-ins at once. Here’s the campaign structure I use, with real results from Chicago and South Florida stores.How to structure Google Ads for a car dealership: one job per campaign, Vehicle Listing Ads, call tracking and clean conversions, with real results from two dealers.